About Us

Love is a pet (or two or three or more)

We are all too familiar with the good and the furry sides of being pet parents. We know that silence is suspicious when you have a puppy at home, a piece of every sandwich must go to the dog and we always remember to say “I’ll be back as soon as I can!” when we leave the house.

We Believe in Furry Tails

We often wake up to a face full of fur, believe that every kind of weather is snuggle-your-pet weather. We also have sweaters now rendered unusable because they’re covered in pet hair! But we wouldn’t have it any other way!

Heads Up for Tails was founded with the sole aim of making the lives of all pet companions, better. By offering you products and services that make your pets more comfortable, healthier and happier, we hope to strengthen the bond between pet and parent.

With a firm belief in safety, innovation and empathy, we create and curate a range of relevant pet products and services. Our Pet Spas are already turning those dreaded bath days around to make the experience as pleasant and relaxing as it should be.

We are constantly adding our inventory of products and services to give you a holistic pet care experience and become rock solid partner in your pet parenting journey.

We understand that with pets, a one-size-fits-all philosophy falls flat, so we have personalisation and customisation services that give your pet truly unique products.

In short, we’re head-over-heels for pets and come in to work every day to try and make their worlds better in any way we can.

Heads Up For Tails Journey

It all began one day in September, Sara was just a tiny bundle of fur, It was a first birthday for her, And Rashi thought a special present was in order, She searched everywhere, she could possibly see, But she came up empty!

A big THINK later, (to be honest it was a no-brainer) Rashi realised Heads Up for Tails was the answer! Beds, food, accessories and more, Everything had quality and finesse at its core!

One day Rashi met this family,and they decided with glee, That Paws would become Tail Lovers Company! A retail delight for pet parents all around It had the best of the best, from this country and beyond!

Our happy family was growing by the day, That’s when we stopped to say, Why are we two, instead of one,pray? So, we put our heads together for another big THINK We’re head over heels for pets, you can put that down in ink. So let’s take down our divisions and all of the rest, Bring together our love for every kind of pet, As long as we have treats for your wagtails, We are Heads Up For Tails, Today and Always!

So, this smart pet mom, put her thinking cap on, And designed a bed, on her own! It was great! Sara loved her gift! (She was always in it, so we got the drift)

Meanwhile, in Bangalore, Ridhima, Sandeep (and Oreo) Opened up a pet store! Puppy, kitty or birdie, ‘Paws’ had something for everyone (even stuff for a fishy!) Everything at Paws roused resounding ‘awws’ From everyone (and not just pets on all fours.)

Then this two-company family, Spotted Ashita (in the middle of spiffing up a doggy), She banished Bath Day Blues for any pupper and pet, Making her the most Masterful Groomer yet! Soon, Tail Lovers Company Pet Spa was all set!


  • To strengthen the relationship between humans and their pets.
  • To make pet ownership more responsible, a richer experience and more fun.
  • To help animals in need.


  • We are focused on creating and curating the best products for our beloved pets.
  • Safety, innovation, empathy and utility drivers our product design.
  • We want to delight customers with our products and empathetic interactions.
  • Our customers shuold look upto us as their trusted advisors.
  • Use part of our profits to help animals in need.


  • To be the leading brand for pet products and pet store chain in India.
  • To expand our footprint globally.
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