About us

 

Dogs- They delight and they defend. They de-stress us, make us laugh and fill our lives with love and loyalty. Heads Up For Tails is a celebration of these amazing animals who give so much and ask for so little!

Welcome to our online space.

We are India’s exclusive luxury brand for ‘pawsh’ and fun doggie couture. Our products range from comfy and customized dog beds, chic collars and leashes, fashionable dog apparel, to an awesome range of accessories for pets and pet lovers! We also hope to create useful yet fun merchandise such as harnesses, toys, bowls, winter wear and more that you and your pets can enjoy.
 

Inspiration comes in multifarious ways to those who are passionate enough to seek it. We were greatly inspired by our love for dogs and basically anything to do with these wonderful four legged marvels that people our lives with undemanding love and loyalty. The idea of Heads Up For Tails was born out of this innate and deep understanding of dogs and their likes and dislikes. Our venture is a means of using our expertise and passion to curate and retail the finest products and accessories for doggie parents and their wards.

We are a comprehensive online shopping portal offering dog food, dog accessories, apparel, grooming products, toys, bedding solutions and much more! We help you keep your pet healthy, happy and pampered with a wide selection of products from reputed global brands apart from offering our own specially customized offerings and gift packages for doggies and cats including the innovative monthly Wag Box customized as per your dog’s preferences and tastes. We work tirelessly behind the scenes to give you the best options for your dog across all segments.

We are always available for inputs, advice, suggestions and help, especially as we believe in doing our bit to create and grow a loving and vibrant community of dog owners, lovers and welfare organizations. You can safely leave your pet’s needs and requirements to us. 
 

My Story

I grew up with dogs- Lots of them! And from as early as I can remember I wanted to do something creative and fun around them, perhaps open an animal shelter where I could always be surrounded by wagging tails and happy barks!

That didn’t happen and instead, I went on to study Human Resource Management at the London School of Economics and then to work in a multinational bank. Boring!

Then Sara came into my life. She was the first dog for whom I had real and full responsibility (earlier, it was always my parents who were incharge!). Sara was a fur-ball of love, naughtiness and a determination to break every rule that was ever made for her!

In my quest to make sure that she had the best of everything, I scoured the markets and was dismayed by the quality of products available in the local pet stores. That’s when I decided to start a premium pet products line, offering lots of fun and useful stuff for pet lovers like myself to pamper their pets from Head to Tail!

I am truly passionate about what I do, and you will see this reflected in the design and quality of our products. It’s been a real learning adventure: innovating pet-friendly fabrics and stitching techniques, ensuring quality control, and finding the right vendors to create customized products for our beloved pets.

We are aiming to get better and more innovative all the time and would love to hear from you with feedback and suggestions.
Please write to me on [email protected] and I will definitely try and do the best that I can.
Thank you for shopping with us. With every purchase, you’re also contributing towards my dream animal shelter!

Hope you enjoy our products.

Rashi Sanon Narang

Sara our inspiration


MEET MY TEAM

Rahul
Rahul is our Co Founder and key strategist. A huge golf fan, and an engineer from the Georgia Institute of Technology, he helps us manage social media and makes sure we always update our stocks! He is the go- to person for all our operational, executional and strategic needs.
Sakshi
Oreos, Dogs, Shoes, and Gems Lover! Sakshi is a digital media enthusiast and helps us with Marketing and partnerships at Heads Up For Tails. She's a darling at heart, and is involved in a lot of rescue work.
Nimisha
A Fashion Merchandiser from Pearl Academy of Fashion, Nimisha loves painting, and is also a talented dancer. She brings with her lots of inspiration and creativity and looks after product development at Heads Up For Tails.
Muckta
Muckta is a graduate in Fashion Marketing from Nottingham Trent University, UK and looks after product development at Heads Up For Tails. In her other avatar, she is a big chocoholic and movie buff! Her passion is traveling and exploring the world.
Nikhil Mohan
Our very own Sales and Marketing specialist, Nikhil helps with enhacing sales and brand presence. Nikhil has had a vast experience in Business development and operations in this pet industry. A doting pet parent to Rusty, a frisky dalmatian, Nikhil is quite a pet lover himself.
Shreya
Shreya is a huge dog lover and pampers her 2 gorgeous dogs more than anyone else we know! She is proud to be one of the top 5 HUFT customers, and owns almost all our products! Shreya has a degree in Psychology from the University of Warwick, and handles Business development at Heads Up For Tails. A HUGE cricket enthusiast- Shreya makes sure that she doesn’t miss a single match, no matter what!